Representation Services

• Providing office address, individual phone number and email address
• Professional Handling of brochure, information, rates and booking request
• Monthly reporting

Sales and Marketing

• Product positioning and market development
• Development of annual sales and marketing budgets
• Development of new markets and distribution channel
• Interpretation of industry trends
• Market overview with demographic, geographic and economic studies
• Recommendation on rate structures, special promotions, booking commissions and tour operator contract policies
• Recommendation and selection of tour operators based on the product
• Organization and attendance of trade events as outlined in the marketing plan
• Close cooperation with industry partners, also through personal visits
• Regular product and rate updates
• Joint promotions with selected trade partners
• Organization of Educational Trips
• Monthly marketing reports and tourism over views
• Efficient follow-ups on all activities
• Tour operator contracting
• Create and maintain data base for tour operators, travel agents and travel trade press

Press & PR Services *

• Create product information in German
• Create and maintain 3 major distributors (mailing lists) for direct campaigns (consumers), trade (travel agents and tour operators) and press (print and electronic)
• Make up and distribution of advertising material
• Creation of newsletters and promotional flyers
• Organization of consumer fairs and exhibitions
• Organizations of interviews and press luncheons
• Organization of Press trips
• Development of direct mail campaigns and maintained databases
• Preparation and distribution of electronic press releases to the travel press in Germany, Austria and Switzerland (data base of appr. 100,000 travel press contacts in Germany, Austria and Switzerland)
• Translation and interpreter services (English – German)
• Creation of advertising campaigns

Online Marketing *

• Creation of keywords relevant press releases for SEO
• Distribution/uploads of PR texts to appr. 100 news and travel portals
• Development and maintenance of social media sites, e.g. Facebook, Twitter, Google+
• Regular product updates on social media sites of Exclusive & Different

Text Interpretations and Translations *

• Translation of website (English – German) with keyword provision for SEO
• Translation of brochures and other promotional material

*for German-speaking markets only

NB: Some of our services can be booked without a representation office: for special events or for the period of a project or for single occasions.