An idea is good when it
can be translated into
reality with the available
An agency is good, when
it reaches this goal.

The Company

Exclusive & Different is a marketing and PR companyExclusive & Different is a marketing and PR company , established in 1995 and specialized in the upscale tourism industry with an unique expertise in promoting exclusive hotels, luxury villas and destinations. We represent our clients in

  • the German-speaking market (Germany, Austria and parts of Switzerland)
  • the whole of or parts of Europe

We have the market expertise, a profound tourism industry knowledge and appropriate trade and media contacts. Our clients may share the costs for effective marketing and PR activities. We concentrate our efforts on the absolute top initiatives, which are

  • cooperation with selected tour operators
  • press work without enormous expenditures of traditional advertising
  • finding, motivating, retaining and educating the right people in the travel industry

The Company’s Philosophy

The Company’s PhilosophyWe offer an exclusive clientele a concentrated creativity and personal engagement. Particular emphasis is placed upon your company ́s philosophy to protect your own firm identity. Our strategic marketing plans are tailor-made and based on the particular needs of a client. Whatever services you choose, we assure that your fine product will be considered as a valued account and not to be lost in the mass. We help you to reach your appropriate audiences in Europe in a timely, intelligent and cost effective manner. Unusual orders mean a special challenge to us. The budget amount is not the decisive criterion. An idea is good when it can be translated into reality with the available means. An agency is good when it reaches this goal.

The Director

Gerlinde HofbauerGerlinde Hofbauer has been in the tourism industry for 30 years. Her professional career started in the hotel business in several exclusive hotels in Austria and southern part of Germany. While working for the Marketing Company Inter-Connect she was Sales Representative for several resorts in the Caribbean as well as for the Doral Hotels in New York. As Product Manager with the wholesalers Mega Tours in Austria and Aeroworld in Germany, she became experienced in the tour operator business and traveled the Caribbean extensively. Her expertise, her market knowledge and her excellent trade and media contacts are instrumental in the development of competitive advantages, attracting target audiences and in the interpretation of industry trends.

The Location

The office is based in Munich, South Germany, one of the most beautiful and sophisticated cities in Europe. The airport is number two (after Frankfurt) in Germany and offers excellent domestic and international flight connections. Munich is very close to the border of Austria and only a three hours drive from Zurich, Switzerland.

The Location


Stadtausstellung / Gemeindeausstellung Österreich